The fast food chains have industrialized the hamburger.
Eric Schlosser – Fast Food Nation
Hamburger Industrialization
H
Tantalizing Smell
T
The fries had that tantalizing smell that caused more customer impulse purchases than anything else on the menu.
Eric Schlosser – Fast Food Nation
Industry Low Wages
I
The fast food industry pays the minimum wage to a higher proportion of its employees than any other American industry.
Eric Schlosser – Fast Food Nation
False Savings
F
The ‘value meal’ is an illusion of savings and of increased purchasing power.
Eric Schlosser – Fast Food Nation
Dining Evolution
D
The spread of fast food has led to the spread of fast-casual dining.
Eric Schlosser – Fast Food Nation
Complex Fast Food
C
The simplicity of fast food is deceptive when you begin to learn about its complexity.
Eric Schlosser – Fast Food Nation
Brand Dominance
B
Everywhere I looked, I saw famous, powerful brands on display.
Eric Schlosser – Fast Food Nation
Uniformity Success
U
The success of fast food chains is accompanied by a culture of uniformity and conformity.
Eric Schlosser – Fast Food Nation
Narrow Conception
N
The major fast food chains still cling to a narrow conception of their role in society.
Eric Schlosser – Fast Food Nation
Logo Recognition
L
Children are far more likely to recognize a logo for McDonald’s than the name of the President.
Eric Schlosser – Fast Food Nation